A new TV campaign has launched to promote the Euromillions Tuesday draw.
To help promote the NEW Tuesday EuroMillions draw, Camelot is introducing a new TV character.
Hector Riva is a dashing charming, and carefree European Millionaire who will feature in a 30-second ad which tells viewers that Tuesdays don’t have to be the most boring day of the week any more, now you have the new Tuesday EuroMillions draw.
Hector Riva has been created by AMV BBDO, and shows him enjoying his extravagant lifestyle of yachts, penthouses and personal valets.
Saturday 7th May will see the first 40-second version of the ad airing during ‘Britain’s Got Talent‘ as the tickets for the new Tuesday draw go on sale that day.
You will see other ads that will show Hector explaining how being incredibly rich won’t change you, ‘but your valet will‘ – and how someone once mistakenly told him that if you don’t have ‘wealth‘ instead of ‘health‘ – you have nothing.
The series of ads will all aired regularly over the next month and are being supported by press and radio. Marketing director for Camelot, Richard Bateson said:
‘Research shows us that our players love big EuroMillions jackpots and we see evidence of this with sales peaks for the game when there are huge prizes on offer. For the launch of the new Tuesday EuroMillions draw, we wanted to develop the idea of what people can aspire to with a EuroMillions jackpot win – and, in delivering jackpot and special event news to players, Hector embodies a type of lifestyle that many of us have only ever dreamt about.’
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